Since its founding in 1910, Hitachi has acted from a corporate philosophy of contributing to society through technology. In the intervening years, the world and society have changed greatly, but we have never lost our pioneering spirit, based on the principles of harmony and sincerity.

Now, global change is becoming ever more dynamic. Our corporate statement "Inspire the Next" is a declaration of our vow that the Hitachi brand will continue to meet the expectations of our customers and society in this age of information, knowledge and the empowered consumer. This statement embodies Hitachi's commitment to continue to inspire coming generations with the latest products, systems and services, for a more vibrant society. It is also an expression of our strong commitment to boldly face whatever new challenges the times bring us: whatever comes "Next."

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. established in 1959, is headquartered in Tarrytown, New York. Hitachi America, Ltd., and its subsidiary companies offer a broad range of electronics, electronic contract manufacturing services, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas.

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The Founder of Hitachi, Ltd., Namihei Odaira, designed the Hitachi Mark even before the establishment of the company in 1910. It was his belief that a mark was necessary to win the trust and confidence of the people as a symbol of quality products.

Namihei Odaira used the two Chinese characters hi, meaning "sun" and tachi, meaning "rise" to form the mark by superimposing one character on the other and enclosing them in a circle. The four barbs protruding at the four points of the compass signify the sun's rays. The mark was designed to capture Odaira's vision of a man standing before the rising sun, planning a better future for all.

Namihei Odaira
(小平浪平, 1874 – 1951)